Digital Marketing is the best way to increase your business revenue in 2023 and beyond! In fact, digital marketing will likely be the most profitable investment you will ever make. Why? Simply because it has the highest “ROI” (Return on Investment) of any form of marketing. And with good reason: It costs so little to get started. In truth, the only “costs” involved are those associated with your time and talent. The other forms of marketing require a big upfront investment that never pays off. Not so with digital media.
With a little know-how and a lot of elbow grease, you can crank out profits like crazy. Here’s just a small sample of the many benefits you will enjoy by using digital media to promote your business
Increased Traffic To Your Website – You’ll see a dramatic increase in traffic to your site as people who wouldn’t ordinarily visit your site become curious about it… and… decide to visit it simply because it is listed on one of the top sites they read on a regular basis. Higher Rankings On Search Engines – Using various keywords and phrases in your site titles, meta descriptions, URLs, content, graphics, and other website elements.
Convey your brand message well and improve ROI by 50% or more when compared to other marketing methods! Get more leads with every dollar spent! Leads generated through digital media are 20 times more likely to become paying customers than leads generated through any other source.
Lower Cost Of Sales – Because you are working with fewer expenses, it is easy to create highly targeted, personalized, “pre-sold” email messages that increase response rates dramatically. This reduces the amount of sales effort you have to put forth and makes it less likely to lose money on each customer.
Websites are better than offline stores and way more effective because they can be updated frequently, provide greater convenience for your customers, and allow you to send out a constant flow of new and fresh information to them. Websites also appear on the first page of search engines… which means… people who are looking for what you have to offer… will find it! \
More Time To Focus On Your Business – Forget about print and TV advertising. With websites, you can concentrate on growing your business without having to worry about your advertising campaigns. And guess what else? Using digital media to promote your business… does not require you to hire an expensive advertising agency or a clairvoyant to know what buttons to push. You don’t need celebrities or exotic ads. In fact, you don’t even need an “attitude” about marketing. You do need simply common sense and the ability to understand and use simple, easy-to-implement techniques. Tell your visitors exactly what you are selling and why it will be a profitable purchase for them. Convey the message well, and that’s all you need!
Digital marketing is better than traditional marketing because it is Exponential – It’s hard to believe… but… the amount of traffic received by most websites is now so huge… it is truly growing exponentially every day. That means the number of new customers you will acquire from a given website traffic source (print ad, TV commercial, direct mail letter, etc.) will grow at an ever-increasing rate also. And, it doesn’t end there. As I write this, the two biggest sources of website traffic are search engines and referrals. But, within six months, people will stop using search engines as their primary way to find stuff out on the Internet. Instead, they’ll start using social media sites like Facebook, Twitter, Instagram, LinkedIn, and YouTube. This will put even more traffic (and sales opportunities) right into your laps. It’s really happening right now. Just do a little research on any of the hundreds of websites that track these things and you will see what I mean. As for referrals, people are literally giving you their “word-of-mouth” recommendations with their friends all over the globe… through… email, instant messaging, and much more.
Social Media Marketing is the most cost-effective way to increase your revenue because it is so big and ever-increasing. When you combine it with Search Engine Optimization, the results can be truly breathtaking. Just think about it: How many people do you know who have a smartphone? Even in “developed” countries like America and Great Britain, the answer is probably very few.
But, here’s a sobering statistic: There are more than 5 billion cell phones in use worldwide today… and… that number is growing by more than 10 million people per day! And get this: Of those 5 billion cell phones in use worldwide… More Than 3.5 Billion of Those Phones Have Internet Access! That means there are more than half the people in the world with access to the Internet… and… nearly all of them have a cell phone. So, if you can reach those people with a compelling message via cell phone, you have an almost perfect “alive and well” audience to work with.
There are several different ways you can use social media to market your website. But, one of the simplest (and most powerful) ways is by simply “lurking”. This means you will begin to receive messages from other social media users (who have “Liked” your page on Facebook or followed you on Twitter)… with whom you have no prior relationship whatsoever. These people would not necessarily buy from you… but… they might be interested in what you have to offer or they would like to share a product with someone who might need it.
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